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Every entrepreneur knows that business growth is impossible without new leads. A big share of modern businesses render services and sell goods via websites. They include everything from simple online shops, one-page portfolio websites to complex SaaS portals and cloud applications. In any case, all these businesses have to attract new visitors to their websites using various approaches.

Sooner or later standard traffic generation methods like online advertising, SEO, SMM will help you to hit the ceiling in your niche and you will have to explore new development opportunities. One of them is to expand your business to the foreign market. This can be achieved by translating your business into one of the most popular languages on the web.

You might be surprised but the second most popular language on the web is the Russian language with 6.4% of content being written in Russian. Based on the number of users the Russian language takes the 7th place with the total of ~120M users worldwide. Therefore, if you want to conquer the new market you should definitely translate your business into Russian. This will bring you millions of new potential customers who could not use your product or service before.